Why smart homes can have such a high growth rate?
With the penetration of multiple application scenarios of technologies such as the Internet of Things and artificial intelligence and the transformation and upgrading of China’s national consumption structure, China’s smart home market has entered the fast lane of development.
According to the 2021 China smart home market forecast released by the market research company IDC, the growth rate of smart home appliances will exceed 30% in 2021, and the growth rate of smart lighting will exceed 90%. And IDC predicts that by 2022, 85% of the devices will be connected to the Internet platform, and 15% of the devices will be connected to the Internet of Things.
The reason why smart homes can have such a growth rate, C&T RF Antennas Inc seems to have the following aspects.
Firstly, the epidemic has forced consumers to have a new understanding of smart homes. Smart homes have won the favor of users in an interactive and intelligent way, and companies have accelerated in the smart home industry.
After the market cultivation of smart homes in the past few years, consumers’ awareness and acceptance of smart homes have increased significantly. On the one hand, because China has a huge application market, practice is the only criterion for testing truth.
The smart life consumers want is constantly being met and created by smart homes. Especially with the epidemic that started in 2020, many people work and study at home due to long periods of inability to go out. This has forced consumers to have a new understanding of smart homes.
It has entered the public eye with a non-contact, safe, intelligent, and convenient interactive method and market recognition has also been greatly improved.
With the gradual increase in demand for smart homes, China’s smart home innovation has accelerated.
Secondly, smart homes have entered a period of rapid growth in the context of consumption upgrades after the initial market cultivation.
In October 2018, the State Council issued the “Opinions on Improving the Consumption Promotion System and Mechanism to Further Stimulate the Consumption Potential of Residents”, clearly mentioning the upgrading of intelligent, high-end, and integrated information products, and focusing on the development of new types of smart home products that adapt to consumption upgrades. Information products. Driven by policies, various intelligent products have entered the fast lane of development.
According to AVC monitoring data, the deployment rate of smart homes in 2019 was 69.0%, and the deployment rate in 2020 increased by 15.1 percentage points from the previous year, reaching 84.2%. Affected by the hardcover market, the scale of standard accessories for fine decoration, such as building materials and sanitary ware, has declined slightly. While the deployment rate of smart homes has increased, the market scale has also expanded further. In 2020, the scale of smart homes will increase by 21.6% year-on-year, and it will grow against the trend in the fine decoration market with outstanding performance.
Third, scene experience has become the driving force of smart homes, and technology companies have led real estate developers to follow suit.
In the field of smart homes in the past, scene-based smart experiences relied more on various smart linkages preset by users, and could not truly experience smart homes. Today, with technological iterations, smart homes have completely become the main category of consumption upgrades. Especially under the scene experience, consumers have a brand new experience perception of smart homes.
A senior person in the smart home industry said that scene experience is one of the biggest drivers of smart homes. The intelligent life of the past seems invisible and intangible, always perceived in imagination.
Consumers will feel personal through the scene experience, and this sense of substitution is what impresses consumers the most.
In the field of smart homes, we see that in addition to the layout of technology companies such as Haier, Midea, Xiaomi, etc., real estate developers have also joined the field of smart homes.
Unlike these technology companies creating smart ecology, real estate developers pay more attention to the field of smart home pre-installation. Real estate companies can use smart homes as standard equipment and realize a native smart home experience through pre-installation, which can achieve a purer smart experience.
According to data, in 2020, there will be 3,095 refined decoration projects supporting smart homes in residential real estate in China, with a supporting scale of 2.739 million sets, a year-on-year increase of 21.6%.
A phenomenon worthy of attention is that the household appliance industry will generally decline in 2020, but smart homes will rise steadily. The industry predicts that the overall growth rate of traditional home appliances may still slow down in 2021. On the contrary, smart homes will enter a period of rapid growth.
With the rapid development of application technologies such as the Internet of Things, artificial intelligence, and 5G, smart homes may welcome greater acceleration.
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